A boutique SEO company, built for hormone clinics & med spas.

I’ve been doing SEO, CRO, and traffic analytics for more than a decade. Multi-year engagements with nationally known consumer brands. Enough big-site work to know what actually moves the needle — and enough to know what doesn’t.

I started Holistic SEO in Los Angeles in 2018. Started it as a boutique because I never wanted to run a big agency. I like being the person on the account. I like picking up the phone. I like knowing whose business I’m working on, not which account number.

I chose to specialize in hormone clinics, TRT practices, and anti-aging medicine because these businesses sit at the intersection of everything I’m best at: local search, high-intent patient acquisition, and a market that’s growing faster than most clinic owners realize. The TRT market alone is projected to nearly double by 2033. These clinics need patients now — and the search landscape is wide open for anyone willing to invest in all six surfaces.

The last couple years, two things changed the job underneath me. First, the channels clinic owners depend on — Map Pack, Local Service Ads, Meta — got real. Running them well became the thing that actually fills a hormone clinic’s consultation calendar. Second, AI agents got good enough to do the research breadth that used to take a junior a week. So now I can give one clinic more senior attention than any ten-person agency could.

That’s what this company is now. A specialist in SEO for hormone clinics, TRT practices, anti-aging clinics, regenerative medicine practices, and med spas anywhere in the country — powered by an agentic workforce, run by a senior human who still personally looks at every new clinic before we commit to it.