National SEO Services

National level campaigns are always the most competitive. If you don’t have the most niche oriented, then you're basically competing with the biggest global brands for search engine dominance. Those businesses rank well in the Google rankings because most of their links are natural ones that end up building their reputations and overall credibility. Only the best of the best in link building can do this at the high level and that is why we are proud of our elite status in our industry.

OUR PROCESS FOR NATIONAL SEO

MARKET RESEARCH

Knowing your competitive market is crucial in order to be a viable player in your industry. A client came to me a few years ago and told me they wanted to use all the necessary keywords in his industry in order to rank nationally. I started off by reviewing his Google trends data for each of his search terms. This helped me ascertain the search phrases that worked well for his industry:

Google Trends - National SEO

This graph illustrates a significant amount of interest in the type of service the client offers. This indicates that it will be particularly competitive for him. Here is what the interest looks like by region:

We can now utilize this data by targeting the locations that have the most interest and willingness to purchase his services. Landing pages can be built to engage those specific locations, whether they are cities or towns. In addition, this will help us localize our link building efforts in order to increase its visibility components. Once I get an idea of how the market is structured, I’ll put emphasis on conducting a keyword research phase that is more thorough:


KEYWORD RESEARCH

Utilizing the client’s data, I’ll compile a concentrated list of targeted keywords that will specifically help them. When keywords are chosen, I will begin searching for who exactly is ranking in each of the search terms:

Keyword Research

Utilizing the client’s data, I’ll compile a concentrated list of targeted keywords that will specifically help them.


COMPETITIVE ANALYSIS

When keywords are chosen, I will begin searching for who exactly is ranking in each of the search terms:

Competitive Analysis

At this point, I’ll be able to determine what each website has done to get to the first page of their keyword searches.


SITE AUDIT

Crawling your website will be our next key to finding out the technical errors and related concerns that may be inhibiting your web ranking status.

Site Audit

Once the crawl is complete we’ll run it through our SEO audit checklist:

  • URL Issues
  • Errors
  • Page Title Tags
  • Duplicate Pages
  • Headings
  • Meta Description Tags
  • Page Speed
  • Robots
  • Indexation
  • Internal Linking
  • Crawlability

LINK BUILDING & BLOGGER OUTREACH

It’s important to have contextual links from leading websites. In fact, it will greatly improve your rankings but it is also the most difficult component of achieving SEO dominance. It years of experience to perfect this process. This article is a great example of having a specific link that contextually links to the client:

Backlinks

Great link building is crucial to the end game of your campaign. It can literally help your campaign succeed or fail. The Google algorithms can’t process your website without it as they compare your site’s authority to your competitors. In this period, quality rules over quantity and our role is to build world-class contextual links from leading sites that can greatly elevate the success of the campaign.


A Digital Marketing Agency That Delivers

Holistic SEO Company is a full-service digital marketing agency headquartered in Los Angeles that provides web design, digital advertising, strategy, and marketing services to clients in California and throughout the United States.

Providing Digital Marketing Services in California: Los Angeles, San Diego, San Jose, San Fransisco, Fresno, Long Beach, Sacramento, Oakland, Santa Ana, Anaheim and other areas across California

GET A FREE WEBSITE AUDIT AND PROPOSAL

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